Philippine Research Conference on Tourism and Hospitality | PRCTH
The Philippine Research Conference on Tourism and Hospitality is jointly organized by the Asian Institute of Tourism and the Department of Hotel, Restaurant and Institution Management.
Led by University of the Philippines, the national university, in keeping with its thrust to lead in setting academic standards and initiating innovations in teaching, research, and faculty development, the conference participants were encouraged to create research papers that would disseminate research opportunities for everyone. In this way, the development of research culture among Filipino tourism and hospitality educators would be collectively catalyzed, competencies would be enhanced and research productivity would be improved.
Ultimately, the PRCTH hopes to bring together beneficial outcomes for all stakeholders in the area of Tourism and Hospitality